No word yet on the typesetter. He or she is out there somewhere, and I believe God is wooing them to connect with me, but so far they haven't. I've talked to several folks who've responded with encouragement to my request (thanks), but nothing solid yet. I've now begun farming out bids for the typesetting , but with a going rate of $7,000-$8,000 (for a project of this size), I simply can't afford that kind of green. So we're looking to God--not asking "Will we get this done?" but in faith, "How will we get this done?"
So there's a whole other arena with respect to the novels that needs some TLC and, frankly, some shrewd strategizing: Marketing and Publicity. I had a convo with a publishing industry guru just last week, and she reinforced what I already believed about marketing books: You don't need to market to everybody. You only need to market to the small niche of people who will not only love your book, but will actively spread the word to others. The notion comes from the book The Tipping Point, where the author identifies this niche group as the "innovators" (I think)...the people who are willing to try new things, and who tend to influence national trends through their innovative choices.
So who are the innovators and early adopters for Christian fantasy, Christian fiction, and fantasy fiction in general? Those are the niche groups I need to target.
That's why one of my heroes, Marcy (who's graciously offered to help with this project) has been compiling links to fantasy fiction discussion boards, and Christian fiction discussion boards...because that's where many of these innovators hang out!
I'm also curious about something that the writers of the book The Shack are doing to promote their work. They're calling it the Missy Project (named for a character in the book), and it's essentially an invitation for readers to become part of an underground publicity effort to promote the book, and they provide a whole list of ways (in the back of the book) for people to do this.
This is the kind of publicity and marketing that I think has to happen for these novels, because there's no big budget to do a mailer or a national campaign. But in the end, it may prove to be a more effective approach anyway.
OK, so there I've spouted off a bit. If there are any publicity or marketing gurus out there who are looking to join the Pearlsong Team, don't hesitate to let me know. You are welcome, and we need you!
After the hiccup
23 hours ago